When is red actually green? Each year, our steel plant in Peoria, Illinois, recycles roughly 800,000 tons of scrap metal. That’s 1,600,000,000 pounds of appliances, automobiles, and other steel products. Instead of slowly decomposing in a junkyard somewhere, the steel we recycle has new life on farms, ranches, and beyond.
Being American made for over 125 years has weaved both experience and heritage into every roll of fence we make. From our humble beginnings in a shed to today’s industry-leading factory, our iconic red top fence has served generations of farmers. Through World Wars, the Great Depression, and even recent agricultural and economic challenges, Red Brand products have been standing guard on American farms and ranches since 1889.
Throughout our history, the strength and durability of our fences have rarely been questioned. However, one of our most common queries is, “Why the red top?” To answer this question, we have to look back almost a hundred years, to the early 1900’s.
At Red Brand, we’re proud of all the ways that ‘American-Made’ is meaningful. The obvious list might include factors like providing jobs for hard-working Americans, impacting local economies, and demonstrating our patriotism. But, it’s also about creating a product for our customers that is consistent and reliable every time. That’s what we’ve built our reputation on for over 125 years, and why we are still considered the best in ag fencing today.